5 Types of Dog Training Products That International Buyers Love (and Why)

Why Dog Training Products Matter to Global Buyers

The global dog training market is experiencing sustained growth, driven by rising pet ownership, increased humanization of pets, and a stronger focus on behavioral well-being. For international buyers, dog training products are no longer optional add-ons—they are core categories with long-term commercial potential.

However, not all training products perform equally across regions. Differences in regulations, consumer expectations, training philosophies, and living environments significantly influence purchasing decisions. As a result, international buyers increasingly seek OEM/ODM partners who understand not only how to manufacture products, but also why certain products succeed globally.

Based on years of collaboration with pet brands across multiple international markets, five categories of dog training products consistently stand out for their scalability, adaptability, and buyer demand.

1. Non-Shock & Smart Training Collars

Why international buyers prioritize them

Traditional shock collars face growing restrictions and declining acceptance in many global markets. In response, international buyers are shifting toward non-shock training collars that align with modern animal welfare standards.

Products using vibration, sound, or smart correction technology are now preferred, especially in the UK, EU, and Australia, where regulatory scrutiny is high.

OEM/ODM considerations

• Compliance with regional animal welfare regulations

• Customizable correction modes (vibration, sound, sensitivity levels)

• Integration with smart features such as apps or tracking systems

• Premium materials and waterproof construction

Buyer insight

International buyers value collars that can be positioned as humane, ethical, and technology-driven. From an OEM/ODM perspective, flexibility in functionality and clear product documentation significantly increases buyer confidence and market acceptance.

2. Reward-Based Training Accessories (Treat Pouches & Systems)

Why international buyers prioritize them

Positive reinforcement training is now the global standard. As a result, treat pouches and reward-based training accessories have become essential tools for trainers and everyday dog owners.

These products are universally applicable across breeds, ages, and training philosophies, making them highly scalable for international distribution.

OEM/ODM considerations

• Durable, easy-to-clean materials

• Functional design (one-handed access, secure closure)

• Custom compartments for different reward levels

• Private-label branding and packaging options

Buyer insight

For international buyers, treat pouches offer low production cost, fast turnover, and strong bundling potential. OEM/ODM suppliers that provide design customization and consistent quality gain a clear advantage in this category.

3. Training Leashes for Multiple Scenarios

Why international buyers prioritize them

Dog training requires different tools for different environments. International buyers increasingly favor multi-functional training leashes that adapt to a wide range of use cases, from basic obedience to advanced behavioral training.

Hands-free leashes, adjustable-length leashes, and long-line training leashes are particularly popular across the US, UK, and Australian markets.

OEM/ODM considerations

• High-strength webbing and secure hardware

• Adjustable or modular designs

• Reflective elements for safety

• Weather-resistant materials

Buyer insight

Buyers prefer training leashes that can be marketed as “one product, multiple solutions.” OEM/ODM suppliers who can offer modular systems or custom configurations help buyers reduce SKU complexity while increasing perceived value.

4. Interactive Training Toys & Puzzle Feeders

Why international buyers prioritize them

Mental stimulation is now widely recognized as a key component of effective dog training. Interactive toys and puzzle feeders address behavioral issues such as boredom, anxiety, and destructive behavior—problems faced by dog owners worldwide.

These products perform particularly well in urban markets and e-commerce-driven regions.

OEM/ODM considerations

• Adjustable difficulty levels

• Non-toxic, durable materials

• Easy-to-clean construction

• Visually appealing designs for online marketing

Buyer insight

International buyers look for products that combine training, enrichment, and durability. OEM/ODM manufacturers that understand behavioral design—not just toy production—are better positioned to support premium and differentiated brands.

5. Puppy Training Products & Starter Kits

Why international buyers prioritize them

Puppy ownership continues to grow globally, creating constant demand for early-stage training solutions. Puppy training products address critical developmental periods and help establish long-term behavioral foundations.

Starter kits that combine multiple training tools consistently outperform single-product offerings.

OEM/ODM considerations

• High-absorbency and safety-tested materials

• Breed- and size-adaptive designs

• Clear instructions and beginner-friendly packaging

• Customizable kit combinations

Buyer insight

International buyers favor complete puppy training solutions that simplify decision-making for first-time dog owners. OEM/ODM suppliers capable of developing cohesive kits with consistent branding gain a strong competitive edge.

What International Buyers Expect from OEM/ODM Training Product Partners

Across all categories, successful dog training products share several core characteristics that international buyers consistently demand:

• Regulatory compliance across target markets

• Humane, science-backed design

• Multi-functional use cases

• Customization for private-label brands

• Scalable production with stable quality control

OEM/ODM partners who understand these expectations are better equipped to support long-term brand growth and repeat orders.

Conclusion: Building Competitive Training Product Portfolios

For international buyers, dog training products are not standalone items—they are part of a broader system that supports behavior, safety, and owner–dog relationships. Brands that succeed globally work with OEM/ODM partners who understand market differences, regulatory landscapes, and evolving training philosophies.

By focusing on humane design, functional versatility, and customization flexibility, OEM/ODM manufacturers can help buyers build training product portfolios that perform consistently across international markets.